Well i found the answer.
here's the article.
https://www.stocksplithistory.com/apple/
Apple split its stock at a radio 1:7 which indicates that the amount of stocks is 7 times bigger but the price had been divided by 7.
I would assume that APPLE really scared that they will never reach $700 for a stock unint. So they divided the stock amount, and now you see the price is above $110 (2016), which is much higher than that APPLE's stock price reached $702.41 in 2013. Actually we can take the $110 in 2016 as $770 comparing to the stock price of APPLE in year 2013.
They fooled the market... how do you think?